Hyperdrive Daily: Elon Musk and the Art of Exposure

Welcome to the Hyperdrive day by day briefing, decoding the revolution reshaping the vehicle planet,…

Welcome to the Hyperdrive day by day briefing, decoding the revolution reshaping the vehicle planet, from EVs to self-driving autos and beyond.

News Briefs

Here’s Your Host

Elon Musk will host Saturday Night Are living this weekend with musical visitor Miley Cyrus. As odd a couple and unconventional a option as this is for the show, late-evening entertainment and absolutely free publicity has very long been the forte of the Tesla manager who’s eschewed paying on classic marketing.

For just about two decades, Musk has very carefully cultivated a brand for himself — the eccentric, large-ranging billionaire in a hurry. The American community is aware of who he is: he’s that male hurling us toward an unavoidable future of electric powered automobiles, space journey, underground tunnels and brain implants. I’m not confident the exact same can be claimed of any other automobile executive at the instant.

In this feeling, at least, he’s the exceptional superstar CEO who may be in a position to pull SNL off. Most executives are managed to demise by scores of public-relations individuals and under no circumstances say just about anything that does not seem vetted by legal professionals. Musk, by distinction, has a sense of humor ranging from the juvenile to higher-brow: he’s worn a “Rick and Morty” T-shirt to a Tesla shareholder meeting but also devours literature. SpaceX’s droneships are named after references to Scottish sci-fi author Iain M. Banks.